A visual system built for performance and lifestyle.
One neutral surface, one high-contrast type voice, two accents used sparingly — enough range for a shop, a journal and a store locator without ever changing language.
Bone / Warm off-white
Surface
--bone
Charcoal
Type & UI
--charcoal
Acid lime
Primary accent
--lime
Ember orange
Logo accent
--ember
One more kilometre.
Technical footwear and apparel designed for athletes who measure progress in seconds.
Shop Collections Journal About Stores
01 / 08 · EST. 2016 — ZÜRICH
12 columns on desktop · 8 on tablet · 4 on mobile. Editorial blocks span 5, 7 or the full measure; body copy never exceeds 52 characters.
Aero Shell Jacket
Apparel · €240
Why the interface looks and behaves this way.
Strong editorial hierarchy improves scanning — one dominant line per view, everything else in support.
A Swiss-inspired structure creates consistency and rhythm across shop, journal and retail pages.
Large imagery creates emotional discovery while product information stays legible next to it.
Subtle motion guides attention without competing with the content, and respects reduced-motion.
Bone, charcoal and acid lime create a distinctive premium sports identity with high contrast.
No gradients, no glass, no decoration that does not carry information.
Minimal structure. Strong contrast. Editorial rhythm.