05 — Experience Design
Designing the experience around movement.
Four moments carry most of the experience. Each one is annotated with the decision behind it.
01
Hero discovery
Immediate orientation through one clear message, one primary action and supporting performance signals.
One headline · one primary CTA · four performance signals
02
Category exploration
Visual category cards reduce navigation effort and make product discovery more intuitive.
Six collections, one shared design language
03
Product discovery
Products are presented with essential information first, keeping comparison fast and visual.
Chips → search → sort, all above the first row
04
Brand storytelling
Editorial content builds brand confidence without interrupting the shopping journey.
Long-form field notes, same grid as the shop
