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04 — UX Strategy

From browsing products to discovering movement.

The strategy reorders the funnel: give the user a reason and a context first, then let the product arrive as the obvious answer.

Core journey

DISCOVEREXPLOREUNDERSTANDCOMPARECHOOSEPURCHASE

  1. 01

    Discover

    Hero, editorial entry points

  2. 02

    Explore

    Collections, categories

  3. 03

    Understand

    Materials, technology

  4. 04

    Compare

    Cards, filters, sizing

  5. 05

    Choose

    Product detail, confidence

  6. 06

    Purchase

    Cart, checkout, service

UX principles
  • 01Context before conversion
  • 02Information at the right moment
  • 03Visual storytelling
  • 04Clear navigation
  • 05Performance + lifestyle together
  • 06Forward-moving interactions
Experience architecture
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