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Concept Project · UI/UX · E-commerce
CARBEX —
Elevated
Performance.
Designing a sports-lifestyle experience where performance meets everyday movement.
CARBEX is a premium performance-lifestyle concept built around movement, technical apparel, footwear and a more editorial digital shopping experience.
RoleProduct Designer / UI/UX Designer
ScopeUX Strategy, UI Design, Art Direction, Interaction Design
PlatformResponsive E-commerce
StatusConcept Project
The UX opportunity
Performance e-commerce became too transactional.
CARBEX explores how a sports-lifestyle shopping experience can move beyond product listings and create a more connected journey between performance, lifestyle, storytelling and commerce.
Problem
Grids and specs before reason and context.
Thinking
Story first, then product, then decision.
Outcome
A movement-led commerce experience.